Abbreviated collection of branding projects, including some process sketches and final logomarks.
Chicago Summer Business Institute
Founded in 1991, the Chicago Summer Business Institute (CSBI) was created to provide paid summer internships for Chicago high school students and introduce them to the financial services sector. The institute’s goals are to give its participants an incentive to continue their education while preparing them for the business world.
The previous logo design did not reflect the CSBI mission and was difficult to use. CSBI sought to create a more impactful and timeless brand that could help them elevate their image.
Previous logo:
Final Design
Sketches
PROJECT 1
Make It Work Campaign
The Make It Work campaign aims to improve women’s economic lives in the United States, to expand the organizing capacity necessary to advance women’s equality, and to update the narrative around women, work, and families.
Final Design
Sketches
PROJECT 2
Elevation Pet Care
A pet care service in the mountains of Colorado providing dog walking, in-home care, pet taxi, and overnight care services. Elevation Pet Care operates with the belief that our animals are family. They provide reliable, loving care for your pets.
Concept One
PROJECT 3
Concept Two
Dorchester Projects
Theaster Gates is an American social practice installation artist and a professor in the Department of Visual Arts at the University of Chicago. He is the founder and artist Director of the Rebuild Foundation, a non-profit organization focused on cultural-driven redevelopment and affordable space initiatives in under-resourced communities. For the Dorchester Projects, one of Rebuild's Foundation's most celebrated works, a group of once abandoned buildings on Chicago’s South Side were renovated from what appeared to be sites of neglect, into lively cultural environments where the community gathered.
The Dorchester Projects sought to explore branding for the overarching and ongoing work while also introducing Dorchester Industries. The two were to live like mother and daughter. Dorchester Industries might have a product or material that lives inside a Dorchester Projects space. A concentration on the space and material came to focus after the discovery phase and collaboration with Theaster Gates
Final Design
Sketches
PROJECT 4
Clean Energy Trust
The Clean Energy Challenge event is the premiere clean-tech networking event in Chicago. Over 400 entrepreneurs, investors, business executives, students, and university faculty attend each year. The event combines a business plan competition with presentations by leading clean energy thinkers and doers. After a recent re-design of the Clean Energy Trust logo, the new identity was to be released in the design for this event.
PROJECT 5
North St. Bags
North St. Bags provides high end panniers, duffles & totes handmade in Portland, OR. North Street Bags sought to refresh their branding to display a strong, contemporary, and approachable visual identity to accompany their ever-growing business. They wished to keep and minimally update the “North St.” logotype, and explore a secondary graphical mark and icons for sub-brands.
Moodboards
PROJECT 6
